Politics & Media

The use of Social Media in campaigns is a necessary campaign strategy in 2016. We use social media so much in our day to lives and it has become such a huge part of everything you do that there is no way around it. Using social media is a great way to display your platforms and it's an easy accessible way to reach all types of people.  Social media has not only taken over our day to day lives as citizens, but it has become a necessary for presidential nominees. 

Both candidates have used social media in different ways. Hillary Clinton has posed with a bunch of celebrities. I think it's her way of trying to be relatable with everyone. If somebody likes a

celebrity and that celebrity poses with Hilary, or endorses her, then that might make somebody like Hillary. 

Trump has used social media to say provocative things and cause the media to stay focused. I think that is one of Trumps campaign strategies is to start controversy. He will engage in Twitter wars which in return causes media coverage and people talking about him. Not usually for good reasons but it does cause attention. I don't know if that is his intention or if that is why he does that but it does cause a lot of coverage. It works to get his name out but I'm not sure it works for his general approval of the public. 

Social media is a crucial way to get your message across to voters. Especially young people who might not tune into the news. A candidate must have a presence on social media if they want to be successful. How it will effect this election is still to be determined.

Here is an article about how Trump has become known as the king of social media:  http://www.cnn.com/2015/10/26/opinions/jones-trump-social-media/!

This article predicts what has become of Trump's success in the 2016 presidential election:
https://www.theguardian.com/technology/2015/dec/23/donald-trump-social-media-strategy-internet-republican-nomination-president

Words from Chesney Jo

Benefits of Social Media and Live Stream

Social media has done an incredible job of connecting us people. 
These same technologies have

connected businesses to people. With a few simple taps on a touch screen you can be presented with tons of information about a business, product, or service that you want. The Internet basically allows us to have the world at our finger tips.

Growing up in a small town in South Dakota the nearest mall was almost 3 hours away. I didn't have direct, easy access to what the newest styles and trends were in the stores. Luckily I grew up in the age of the Internet where I could keep up on trends by online shopping. I had access to a lot of information through the Internet and it kept a small town South Dakota girl connected to what the newest trends were in stores. I wasn't in the mall shopping, looking at the newest products. I was staying connected in my small town through the Internet. 

Live video connects us more than just being able to see a product. We are watching people in real time doing whatever they are doing. If they are selling a mop, people can see how well that mop cleans up a floor. If they are selling a lip gloss, people can see how easily it applies to the person lips. Live video gives the consumer a sense of assurance that the product they are going to buy will be worth the money they spend.

Live video also works for both parties involved. The consumer and the manufacturer. It allows instant feedback. For example if a color of a new lipstick isn't what the market is calling for at that time a company will know immediately by the comments being posted. 

This is one of the very fortunate things things growing up as a millennial.  Without these different technologies, I would not have been able to keep up to date.  Live video also provides a chance for businesses to promote themselves and reach out to a widespread of customers.

Here is a another article that discusses more about live streaming I found very informing!
http://tubularinsights.com/live-streaming-video-benefits-challenges/

Words by Chesney Jo