Social media has done an incredible job of connecting us people.
These same technologies have
Growing up in a small town in South Dakota the nearest mall was almost 3 hours away. I didn't have direct, easy access to what the newest styles and trends were in the stores. Luckily I grew up in the age of the Internet where I could keep up on trends by online shopping. I had access to a lot of information through the Internet and it kept a small town South Dakota girl connected to what the newest trends were in stores. I wasn't in the mall shopping, looking at the newest products. I was staying connected in my small town through the Internet.
Live video connects us more than just being able to see a product. We are watching people in real time doing whatever they are doing. If they are selling a mop, people can see how well that mop cleans up a floor. If they are selling a lip gloss, people can see how easily it applies to the person lips. Live video gives the consumer a sense of assurance that the product they are going to buy will be worth the money they spend.
Live video also works for both parties involved. The consumer and the manufacturer. It allows instant feedback. For example if a color of a new lipstick isn't what the market is calling for at that time a company will know immediately by the comments being posted.
This is one of the very fortunate things things growing up as a millennial. Without these different technologies, I would not have been able to keep up to date. Live video also provides a chance for businesses to promote themselves and reach out to a widespread of customers.
Here is a another article that discusses more about live streaming I found very informing!
http://tubularinsights.com/live-streaming-video-benefits-challenges/
Words by Chesney Jo
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